INTRODUCTION

The Brand Identity Manual provides the guidelines needed to ensure that the overall identify of the Hamo Mohsen Beauty Salon is maintained. The manual includes sections covering the logo (i.e. wordmarks and blazon), brand fonts, and brand pantone colors. Complying with these guidelines renders an effective image of Hamo Mohsen that enhances its position in ways that serve its prominence and recognition.

The manual also includes a history of hamo’s logo and tackles the defects of the earlier versions. In an attempt to address previous errors, a new logo was designed and its use accordingly implemented for enhancing the Salon’s mission and vision. Moreover, the manual primarily serves as a guide for the production of Hamo’s promotional material and acts as a tool to maintain the professional identity of the Salon’s stature.

The guidelines presented in this manual have been developed to ensure that the image of the Salon is presented appropriately and in accordance with its high quality standards and as such they must be observed.

HAMO MOHSEN LOGO

The logo is composed of a wordmark “the Salon’s name” in addition to a symbol. Its design is distinct and has a unique character. The symbol in the new logo is based on Hamo’s mission and vision. As illustrated on the adjacent page, the Salon logo may only be used in a specified format. Used consistently, it will serve to promote the identity of the Salon and act as a visual expression of the Salon’s values.

THE HISTORY OF THE LOGO’S SYMBOL

THE NEW BLAZON

HAMO MOHSEN LOGO

The logo is composed of a wordmark “the Salon’s name” in addition to a symbol. Its design is distinct and has a unique character.
The symbol in the new logo is based on Hamo’s mission and vision. As illustrated on the adjacent page, the Salon logo may only be used in a specified format. Used consistently, it will serve to promote the identity of the Salon and act as a visual expression of the Salon’s values..

Salon SEAL

The Salon seal is a symbol reserved for use in connection with the office of the Owner. It is essentially used for official purposes.

STATIONERY USAGE GUIDELINES (Cont.)

The Salon logo must always be placed in the upper left corner. The official Salon letterhead should be used on all mailings to off-Salon audiences. Photocopies are not acceptable.